How to Shop Smart when buying Diamond Online

Aditya Lall Patel-


The best way to protect yourself is to educate yourself and do your prior diligence when gearing up for a huge purchase.

1. Cut: The cut determines how well a diamond absorbs and reflects light. The better the cut, the more sparkle the stone will have. Note: Cut does NOT refer to the shape of the stone.

2. Clarity: The clarity of a diamond refers to the amount/type of inclusions present in it. A diamond with lesser flaws inspected under 10X magnification receives a higher grade.

3. Color: The color of a diamond is rated on a scale of D – Z, with D being totally colorless and Z being a noticeable yellow. In the market, the range of D-F is highly sought after.

4. Carat: The carat weight refers to a specific measurement of how heavy the diamond is. Note: By itself, carat weight is not an indication of the stone’s physical dimensions.

Buyers have more options than ever when it comes to buying diamonds. In addition to jewelry retailers, you have options available online to shop from your computer, tablet or smartphone. Many of the same considerations apply whether you’re buying a diamond in person or online, but this article will help you click the “Buy Now” button with confidence.

buying Diamond Online


As we explore before any significant purchase the same has to be done in this case. Educate yourself about the 4Cs and decide which diamond qualities are most vital to you. This decision will help guide your diamond purchase.


When shopping online, always make sure you know exactly what you are buying. Some sites display diamonds with a range in carat weight, color or clarity. To ensure you know the value of the stone you’re purchasing, look for specifics on its 4Cs and not a range.


Get assured that the diamond comes with an individual grading report, like those provided by GIA or AGS, which provides an unprejudiced analysis of the diamond’s 4Cs. A diamond’s value is always determined by quality, so an objective, third-party assessment of the 4Cs is critical.


If the diamond comes with a GIA report, verification of the report can be done on Report Check with the help of Google or GIA’s secure, online database and even print out a facsimile of the report, when available. It’s an appropriate way to make sure that the online product description matches the grading results. Unless you are on a super limited budget, it is imperative that the diamond you are buying has the correct colour and clarity grade, given that neither you, nor a diamond professional has evaluated the diamond. Whilst diamonds with certificates from lesser quality labs such as EGL or IGI may seem cheap, they are simply too inconsistent to be taking such a big risk with when buying sight unseen.


For added security, find out if the diamond’s grading report number is laser-inscribed on its girdle. Microscopically inscribing the report number on the diamond’s girdle makes it possible for you to easily identify your diamond in case it is ever lost or stolen. In some cases the diamond will be inscribed before it is offered for sale, or it can be requested at the time of purchase. In addition to the diamond’s unique GIA report number, the inscription can be a personal message or symbol for identification. The microscopic inscription can be viewed using a jeweler’s loupe under 10X magnification, and because it’s noted on the diamond’s GIA report, it will help ensure that the diamond you receive matches the report issued for it.


Once you’ve decided which diamond is right for you, few quick checks are to be done on the company you’re considering buying from.
• How long has the company been in business?
• What kind of reviews has the company received?
• Does it belong to any jewellery trade associations? (Associations often have ethical guidelines members have to meet.)
• Do they offer secure transactions?
• Are the online representatives helpful?
• What is the return policy?
• Where is the seller located?
• How will the diamond be shipped? Is the shipment insured? Is signature required for delivery?
• In addition to the above, if you’re buying from online auction sites, you’ll also want to look into buyer feedback and ratings and determine if the seller is providing sufficient evidence of the quality of the diamond offered for sale, such as photographs, a grading report, or report number that can be verified


Payment modes are defined by each online retailer or auction site, how it will accept payment. Credit card payment is always safer than any other mode and if there is a problem with the purchase, most credit card companies provide recourse. Using a check or a money order for your purchase can reduce your options. Other options may be chosen but try verifying the mode for the safer side.


Once the diamond you opted is in-hand, have an independent appraiser confirm that it matches the seller’s description and associated paperwork. The appraiser will also provide you with the value of the diamond for insurance purposes.


The convenience of online shopping can’t be beat if you’re researching your options and trying to narrow your choices. The vast majority of online diamond purchases go smoothly. Be aware that diamonds that appear to be almost identical on a grading report − same color, clarity or cut grades − may look different from each other when viewed in person. Ultimately, your decision is a personal one, so seeing the diamond with your own eyes is the best way to determine if it’s right for you.

Follow the recommendations above to greatly increase your chances for a stress-free and secure online diamond purchase.